{"title":"Heidi's Limited Evening Release","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA limited release of our newest evening gowns — designed for women who’ve struggled to find elegant pieces that truly fit a fuller bust.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable now in limited quantities\u003c\/p\u003e","products":[{"product_id":"the-ella-off-the-shoulder-evening-dress","title":"The Ella - Off the Shoulder Evening Dress","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDesigned for fuller busts — no strapless bra required.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cb\u003e\u003cspan\u003eYou shouldn’t have to avoid off-the-shoulder dresses because of your bust.\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003epulled a neckline up all night\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003estruggled with a strapless bra that won’t stay put\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003esized up to fit your bust… only to lose your shape everywhere else\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e…you already know this problem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Ella Dress was designed to fix it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith subtle side gathers that shape your waist while allowing room where you need it, and a softly draped neckline that flatters — not flattens — your bust.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAnd the detail you’ll appreciate most?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA discreet shoulder strap placed exactly where your bra sits — so you can feel supported and comfortable all night, without compromising the look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThis is the dress you put on… and don’t have to think about again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo adjusting.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNo pulling.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNo discomfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJust a clean, elegant fit — exactly how it should be.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy this is different\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eDesigned specifically for fuller busts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eNo need for a strapless bra\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWaist shaping without sizing up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRoom where you need it — structure where you don’t\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eDesigned for you if you:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHave a fuller bust and struggle with dress fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid off-the-shoulder styles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAre tired of adjusting your outfit all night\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIf you’ve struggled to find a dress that fits your bust and your body properly — this is the one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse our 3D body scanner below to find your best fit with confidence, or refer to the sizing chart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Heidi's Collection Store","offers":[{"title":"8 \/ L \/ Teal","offer_id":51319106830649,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true},{"title":"8 \/ L \/ Black","offer_id":52600632279353,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true},{"title":"8 \/ L \/ Champagne","offer_id":52600632312121,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true},{"title":"8 \/ XL \/ Teal","offer_id":52600632344889,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true},{"title":"8 \/ XL \/ 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data-start=\"1877\" data-end=\"1880\"\u003e✔ No losing shape through the waist\u003c\/p\u003e\n\u003cp data-start=\"1919\" data-end=\"1986\"\u003e\u003cstrong data-start=\"1919\" data-end=\"1986\"\u003eJust a clean, structured fit — designed to work with your body.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1993\" data-end=\"2043\"\u003e👉 \u003cstrong data-start=\"1996\" data-end=\"2043\"\u003eSEE HOW THIS FITS — Use our 3D body scanner\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-end=\"1991\" data-start=\"1988\"\u003e\n\u003cp data-start=\"623\" data-end=\"926\"\u003eIf you’ve ever:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"623\" data-end=\"926\"\u003efelt restricted through the chest, \u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"926\"\u003esized up and lost all shape through your waist,\u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"926\"\u003eavoided structured dresses because they never quite fit properly…\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e...you already know this problem. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Leila Gown was designed to change that.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"928\" data-end=\"1294\"\u003eWith a tailored princess-cut bodice, with a choice of bust sizing that follows your natural shape, and an A-line skirt that creates a beautifully balanced silhouette — it enhances your figure without compromising comfort. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1485\" data-end=\"1602\"\u003eAnd the detail you’ll quietly love.. 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